Privacy Policy

Protection of Buyer's Personal Data

The protection of the personal data of buyers who are natural persons (individual entrepreneurs) is guaranteed according to the Regulation (EU) 2016/679 of the European Parliament and Council dated April 27, 2016 (General Data Protection Regulation - GDPR). Detailed information regarding the processing of buyers' personal data, their rights, and obligations are described in this Privacy Policy.

Personal Data Processing Policy

1. Data Controller

Email: eurogoodshop@gmail.com
Address: Putimská 5/6, 142 00 Praha 4, Czech Republic

Consent to Data Processing The data subject consents to the processing of personal data by:

Consent/Approval for Personal Data Processing Data subjects express their consent to personal data processing in the following ways:

Active consent (checkbox click)
By clicking the checkbox next to "I agree to the Terms of Service and Privacy Policy" during the ordering process, subjects explicitly agree to the processing of their personal data as described in the Terms and Privacy Policy.
Consent via direct input and submission of personal data
By completing forms and clicking the "Submit" button, subjects express consent, aware that their personal data will be processed according to the provided information. Subjects acknowledge that processing begins upon form submission.
Necessity of Providing Personal Data
Failure to provide personal data prevents the controller from delivering services or products. Therefore, personal data provision is essential for specific services or products offered by the controller.

2. Processed Personal Data

The controller processes personal data provided by buyers or obtained during the ordering process, including:

First and last name
Residential or delivery address
Email address
Phone number
Payment information
Ordered goods and services information
IP address and user behavior during website use

Purpose of Personal Data Processing

Personal data is processed for the following purposes:

Contract fulfillment
Essential tasks including order processing, product delivery, invoice issuance, and customer communication.
Marketing purposes
Sending promotional messages and offers, subject to customer consent.
Service improvement
Analyzing customer behavior on the website to improve service quality and product offerings.

Legal Basis for Personal Data Processing

Personal data processing relies on the following legal grounds:

Contract fulfillment
Essential for executing contracts between buyer and controller.
Compliance with legal obligations
Required by law (e.g., accounting laws) for data retention.
Controller’s legitimate interest
Necessary for website operation and optimization.
Consent
Processing data within the explicit consent provided by the buyer (e.g., marketing).

5. Recipients of Personal Data

Personal data may be provided to:

Shipping service providers: for product delivery
Payment service providers: for payment processing
IT service providers: for website management and maintenance
Marketing agencies: for sending promotional messages (subject to consent)

6. Personal Data Retention Period

Personal data is retained only for the necessary period to fulfill contractual and legal obligations. Data processed for marketing purposes is kept until consent withdrawal.

7. Rights of Data Subjects

Data subjects have the following rights:

Right to access
Know what personal data is processed and why.
Right to rectification
Correct inaccurate or incomplete data.
Right to erasure (right to be forgotten)
Request data deletion when no longer needed or upon consent withdrawal.
Right to restrict processing
Limit data processing in specific situation
Right to data portability
Receive personal data in a structured, commonly used, machine-readable format.
Right to object
Object to data processing at any time, especially for direct marketing.
Right to withdraw consent
Withdraw consent at any time if processing is consent-based.

8. Personal Data Protection Measures

The controller implements appropriate technical and organizational measures to protect data against unauthorized access, loss, or destruction.

9. Final Provisions

For any questions or requests regarding personal data processing, eurogoodshop@gmail.com-contact

10. Additional Information

Retention periods

Marketing (newsletter): 3 years or until consent withdrawal
Order processing: up to 10 years as legally required
Accounting/tax purposes: as per applicable laws

Scope of processed personal data

Name and surname
Email
Phone number
Address (only when ordering)
Purchase history

Purpose of processing

Order processing and customer support
Sending marketing information (newsletters, promotions, new products)
User behavior analysis to enhance website experience

Legal basis for processing

Consent: marketing communications
Contract fulfillment: order processing
Legitimate interest: analytics, service improvement, tailored marketing

Authorized access to personal data

Email marketing providers
Payment service providers
Shipping providers
IT and analytical tools necessary for website operation

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